Research and Publication, IIPM Editorial

Getz and Santro are no longer zinging; Maruti Swift has usurped all the glory. In fact, it has led to a veritable bloodbath among auto majors. Second quarter results saw Hyundai overtaking Tata Motors to emerge as the number two automobile player in India. But the biggest problem facing B. V. R. Subbu, Hyundai President, is Maruti’s Swift. Direct sales comparisons show Swift sweeping the Indian market with a tremendous reach of 86 percent; with a miniscule 14 percent achieved by Hyundai Getz.

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Source: IIPM Editorial, 2006