“Indian retail has emerged...”
4Ps B&M: Bharti joined hands with Del Monte four years back. Why did it take so long to launch the Del Monte range of processed food?
RBM: When we tied up with Del Monte, the aim was to take Indian fresh fruits and vegetables to the international market and make India a global food hub. While we’ve managed to achieve that, we thought this was the right time to introduce our own range of processed food. The Indian organised retail has really emerged and the Indian economy too is on an upward swing. Our range of processed food will cater to the increasing consumer needs.
4Ps B&M: You are importing products and not manufacturing them in India. Won’t it add to cost pressures?
RBM: We’ve a manufacturing facility in Bangalore from where we are sourcing processed mango and guava. We’re also setting up a plant in Hosur in Tamil Nadu and plan to start production from there 2010 onwards. I don’t think there will be any cost pressure as we’ve good relations with our suppliers and moreover we will be providing international quality to our consumers.
4Ps B&M: What’s your vision for this range?
RBM: We’re already the largest exporter of fresh baby corn in India. I see ourselves as one of the top 10 players in the next five-six years.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2009
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM - Admission Procedure
IIPM, GURGAON
Detail of all IIPM branches
4Ps B&M: Bharti joined hands with Del Monte four years back. Why did it take so long to launch the Del Monte range of processed food?
RBM: When we tied up with Del Monte, the aim was to take Indian fresh fruits and vegetables to the international market and make India a global food hub. While we’ve managed to achieve that, we thought this was the right time to introduce our own range of processed food. The Indian organised retail has really emerged and the Indian economy too is on an upward swing. Our range of processed food will cater to the increasing consumer needs.
4Ps B&M: You are importing products and not manufacturing them in India. Won’t it add to cost pressures?
RBM: We’ve a manufacturing facility in Bangalore from where we are sourcing processed mango and guava. We’re also setting up a plant in Hosur in Tamil Nadu and plan to start production from there 2010 onwards. I don’t think there will be any cost pressure as we’ve good relations with our suppliers and moreover we will be providing international quality to our consumers.
4Ps B&M: What’s your vision for this range?
RBM: We’re already the largest exporter of fresh baby corn in India. I see ourselves as one of the top 10 players in the next five-six years.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2009
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM - Admission Procedure
IIPM, GURGAON
Detail of all IIPM branches
No comments:
Post a Comment