Shahrukh khan is coming to IIPM - IIPM 4Ps Quiz
Brand: Kerela Tourism
Agency: Stark Communications
Be it for its backwaters, Ayurveda or Mohiniyattam, Kerela has invited tourists from across the globe for decades. These already favourable winds enabled the agency to come up with the God’s own country campaign in 2000. The tagline gave Kerela a life of its own. As the campaign gathered momentum, the number of tourists grew. In 2005, 3.45 lakh international and 59.46 lakh domestic tourists visited Kerela. Next, Kerala Tourism signed up ace cinematographer Santosh Sivan to direct its campaign. Not only did this one work wonders for the brand but also a few others (like the ‘Rain, rain, come again’ print ad) which wooed potential tourists in certain West Asian countries
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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