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BMW has outsold Merc in some segments. Comment.
When you enter the market there is a novelty factor and they might have shown a high growth in a particular quarter. But, we are closely watching competition. Only we had the guts & determination to put our money on the table (in 1995) when nobody else believed in India’s potential. What’s the extent of localisation you enjoy in India?
The localisation in the C class is about 50%. This includes all the local value additions. E & S are less comparatively.
Potential of Indian market?
We are making money here and we have been doing that since the year 2000. Fact of the matter is that, India in 10 to 20 years will be a market you simply cannot afford to NOT be in.
What strategies to sustain Brand Mercedes in India?
There is a combination of various factors; one of them is strong products. Indian customers are very discerning and we make sure to offer the latest product. Plus, interaction with the customer is very important for us, reflected in our global golf tournaments & our support to Merc clubs.
Plans for the commercial vehicle () segment?
CVs revolve around cost of ownership, reliability and maintenance; therefore we will focus on after sales. With the experience of over a 100 Actros trucks already in India, we are confident enough.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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