Multi Screen Media (MSM) is charging...

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In addition, the unreasonably high rates that Multi Screen Media (MSM) is charging have also pushed some advertisers to focus more on such kinds of deals. As per industry sources, MSM was charging Rs. 4 lakhs for a 10 second slot a couple of weeks ago (and mind you, these rates are for preliminary matches; the rates for finals and semi finals are even higher). But there were not many takers for the slots at such exorbitant prices. And thus, within just two weeks, the prices are said to have fallen down to Rs. 3 lakhs per 10 second slots. “IPL is hot property since the visibility is high; yet if you go by the cost benefit analysis, it’s not that hot for advertisers, considering the expensive pricing of the ad slots,” avers Havas Media’s Nayyar. Here is the cost benefit analysis Anita may be referring to: On an average, an IPL match delivered ratings of 4-5 and is costing Rs.4 lakhs per 10 second slot. A Balika Vadhu delivers an average rating in the range of 4-6 and costs Rs.3 lakhs per 10 second slot. So it makes more sense to advertise on Balika Vadhu over IPL.

Interestingly, IPL is also fighting for marketers’ attention with the T-20 gala – the ICC T-20 World Cup 2009, which is also around the corner, starting June 5, 2009. This is also one reason for the lack of interest among advertisers when it comes to booking TV spots. “The ICC T-20 World Cup is a major reason why advertisers are shying away from IPL as they will be getting almost the same visibility at a cheaper price,” said a media analyst requesting anonymity. Though experts agree that there’ll be a rush for TV spots once the League kicks off, they believe companies will focus more on deals that promise higher returns.

That’s life in a slowdown folks! When resources are scarce, collectivism wins. More for less is the mantra. And IPL, by virtue of its heady concoction of cricket, Bollywood, glamour, thrills – the works, turns out to be a much larger canvas than any individual celebrity. So KKR rules, at least for now. No hard feelings, Hrithik!

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Detail of all IIPM branches
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IIPM set to beat economic slowdown
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We are here for long term

The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School

Optimism in ads is equivalent to a ‘get well soon’ card. You send it not because you really want the person to get well but because you want that person to think you’re understanding and that you care for him
Manoj Shetty, Creative Director, O&M

I think optimism, hope and a better tomorrow will be the fulcrum of the times and the crux of communication in these bad times, as consumers will go for restraint and considered choice making
Swapan Seth, CEO, Equus Red Cell

We have already increased our marketing budget. We will be doing a 360 degree campaign for Linea, which will include heavy advertising on mass mediums like TV and print, apart from BTL activities
Tarun Khanna, Head-Marketing, Fiat India

Our marketing budget for 2009 is Rs.400 crore. Along with advertisements, we will focus on moments of truth, to make the shopping experience memorable for our consumers
V. Ramachandran, Director Marketing, LG India

There is no better and bad timing and we are not here for today or tomorrow, we are here for long term. To provide the best alternative (as an entertainment channel) in bad times will be our focus
Sunil Lulla, Director, Real Global Broadcasting

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Detail of all IIPM branches
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM Admission Detail
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IIPM : EXECUTIVE EDUCATION

Warren Buffett, now the world’s richest individual...

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Warren Buffett, now the world’s richest individual, wrote this brilliant analysis in a legendary letter to his investors in 2005, “Long ago, Sir Isaac Newton gave us three laws of motion, which were the work of genius. But Sir Isaac’s talents didn’t extend to investing: He lost a bundle in the South Sea bubble, explaining later, ‘I can calculate the movement of the stars, but not the madness of men’. If he had not been traumatised by this loss, Sir Isaac might well have gone on to discover the Fourth Law of Motion: For investors, as a whole, returns decrease as motion increases.” Interestingly, if you’re looking at tax planning simply for saving taxes, you’ve still not understood Buffett’s motion principles at all... For tax planning is now purely about wealth creation!
By Gyanendra Kashyap

A smart move by witty Portia had enabled Antonio to escape Shylock’s wrath in William Shakespeare’s The Merchant of Venice. Alas, that was just a play; in reality we have millions of Antonios losing pounds of their flesh every year. Bemused? If you belong to the knowledgeable suited partisan clan playing to cliched galleries that consider taxes and death as inevitable, you’re our sweet Antonio! For death might be inevitable, but in the same way as you can delay death with a healthy lifestyle, you can also reduce your taxes – and increase your wealth – with a healthy tax planning lifestyle. Surprise surprise, modern day Portias do exist to trick the modern day Shy/Taxlocks.

‘Prudent tax planning’ is an issue that, in today’s busy world, is the last thing many keep in mind when they enter a new financial year. Sadly, it’s not just that people don’t care for tax planning (at least, till the last quarter before their due date for tax payment), but that they believe they’re the smartest tax whiz kids down the block because one fine morning, they can audaciously get up from their deep slumber, go to an agent and dump Rs.1 lakh in various ‘so called’ tax saving schemes.

Looking at the masses that show such radical characteristic, it seems as if people, of late, have developed an uncanny likeness for hustle, hassle and drainage of money. They consider this ‘year end deposit’ as a mere obligation to be fulfilled. But what they fail to realise is that this ‘mere obligation’ is actually working against their wealth. Even though it seems that they are actually accumulating a so called ‘fortune’ by adding a lump sum investment every year without fail, this falsity of a fortune is damaging their future income competencies considerably. Apparently, it is this massive failure of realisation that necessitates a careful assessment of the tax payer’s investment in terms of liquidity, security of investment, return and tax on such investments.

At the start comes a Zeusian philosophical change. The tax payer, instead of considering tax planning as mere obligation, must fanatically consider this as an extremely important investment for the future. The tax payee must believe that a planning strategy is not just for saving tax, but most for actual wealth creation; a process that he must follow with an utmost visionary zeal. If that philosophical change can’t be ingrained by a payee, then woe behold those who can’t make this process a successful exercise to take full advantage of all permissible tax deductions and rebates available on stipulated tax saving investments and to make optimum use of tax-exempted incomes.

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
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(G)lovely solution for the New Year!

IIPM set to beat economic slowdown

Now, “Pull my finger” has a whole new meaning. Ask Apple and iPhone fans...

Apple has announced another first in the name of ‘innovation’. The United States Patent and Trademark Office released Apple’s most recent application on January 1, 2009. And through the same, the company filed for patent protection for a ‘glove’, yes a handglove!

It is not a magical one though, just a power glove. The proposed patent (number 20090000010) is for what Apple calls a ‘High-tactility glove system’ designed to aid iPhone users in operating their multi-touch devices in frigid weather. As the application says, “When users, in cold weather, wear thick or bulky gloves, the loss of tactile feedback to the user may prevent the user from properly operating the electronic device, and may lead to frustration.” Therefore, this is another step from Apple ensuring that its users get the best of utility and comfort!

Apple’s glovely solution is a two-layer ‘system’, with an outer insulating layer and an internal conductive layer. In the fingertips of the outer layer there are ‘apertures’ through which the user may punch-in his or her desired digit, so that it appropriately provides for a multi-touch display, while still protected by the inner layer. These apertures, according to the application, may be closed by an elastic ring or cap in order to prevent rainwater from reaching the liner through the aperture, or to prevent cooling of the user’s fingers through the aperture.

Given above is the flow-chart (filed by Apple with the patent), which describes the activities a user must engage-in to enjoy fully the benefits of this innovation. Though the product has not yet been launched in the market, there is no doubt that active Apple fans, especially those in perennial cold weather will cheer its entry. As per market reports, The US Patent and Trademark Office is optimistic about granting Apple Inc. the IPR, as it feels that the innovative effort is “authentic.” So all we got to do now is to wait for this glovely solution to hit the global market. Yes, for fans, the warmth of scrolling, flicking, and punching-in digits looks interesting, but isn’t a hole in the finger of a glove taking IPR protection a wee bit too far? Apple doesn’t mind it though; do you?

Nura Yor

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM Admission Detail
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
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IIPM : EXECUTIVE EDUCATION
Why Study Abroad When IIPM Gives You 3 global Advantages!

Politics

1500-plus IIPM students placed across the country with 44 bagging international offers

Coup of the Year
Singh was proven king this year, once at the box office and when Manmohan Singh showed his skills at ‘Survivalonomics’. He not only staved off a no confidence motion moved against the UPA government on the N-Deal issue, but also went on to ultimately clinch the nuke deal!

The Counter Coup
Anti-incumbency became a casualty in the November 2008 Assembly elections, with Congress retaining Delhi, and BJP retaining Chhattisgarh & MP. Even Vasundhara Raje missed Rajasthan by only a whisker

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
Why Study Abroad When IIPM Gives You 3 global Advantages!