Most Global CEOs

IIPM, GURGAON

Historical data proves that hi-profile managers have always poured into regions where capital flowed into. It thus comes as a no surprise that the 19th & 20th century witnessed most global CEOs hailing from Europe or North America or even Japan as MNCs established their centres in these regions. But this is the 21st century, and a time when you’d increasingly see more and more global leaders from developing economies like India or China or even Indonesia or Malaysia. So why in heavens did Dr. Srikant Datar think of Indians becoming global CEOs as being controversial? Was it because his own ‘Indian’ candidature might be perceived as being, uhh, controversial? “Talk to me after one year!” was all he cryptically commented to us. Sir, in one year, even the US President could be an Indian... Alright, perhaps not! But surely, many more Indians would be leading Fortune500 corporations! Sir, that is going to be the ubiquitous story of an Indian CEO, like it or not!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Colgate

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Despite roadblocks, this oral-care brand continues on a high momentum growth path...

Here’s a cult brand that resides deep inside the consumer’s throats. No kidding! As a dental care brand, Colgate does exactly that. Right from the beginning (in 1937), Colgate has deployed two-pronged strategies for building its brand: the top down effort of advertising and the mainstream effort of aggressive marketing. The company has clear strategies that have taken it miles ahead, be it the pact with Indian Dental Association to gain the faith of the Indian consumer or the efforts of bringing oral hygiene to rural India where Colgate is a household name now.

In his May 2007 report, FMCG Analyst, Nikhil Vora of SSKI states: “Colgate continues to dominate the oral care market with a 49% share of toothpaste market and a 35% share of toothbrush market. Colgate’s continuous product innovation has helped it to consolidate its position.” In FY07, the parent company Colgate-Palmolive India Ltd. posted a 26% net profit increase.

But while aggressive advertising made this brand omnipresent in almost every second Indian home, of late competition from HLL’s Pepsodent and Close-Up (in the gel category, the latter is market leader) is posing a stiff challenge to Colgate’s dominance. In 2006, Colgate Palmolive could contribute less than half of HLL’s advertising share on TV (as per TAM Media Research). Nevertheless, this FMCG king has brought radiant and sparkling smile on faces of millions of loyalists all over the world and in India too.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Eureka! Einstein’s got competition!

The most probable rationale behind this allocation could be an Einsteinian assumption that the CDMA technology is more effi cient than GSM; perhaps policy makers calculated through advanced analytic measures available to their offices that CDMA technologies are twice as efficient as ones depending on GSM.

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Source: IIPM Editorial, 2006

Eureka! Einstein’s got competition!

The most probable rationale behind this allocation could be an Einsteinian assumption that the CDMA technology is more effi cient than GSM; perhaps policy makers calculated through advanced analytic measures available to their offices that CDMA technologies are twice as efficient as ones depending on GSM.

For More IIPM Editorial Article, Click here

Source: IIPM Editorial, 2006

All ad agencies start out as ‘different,’ but they all end up as ‘same.’

Built on the pillars of a sturdy global network, holistic marketing leadership and cutting edge creativity and people, right from its inception Lowe has pioneered combining imaginative excellence with worldwide reach. In India too, Lowe has done some phenomenal work and “our Lever commercials have consistently been good and talked about, even within the fraternity,” points out Priti.

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Source: IIPM Editorial, 2006