Austerity
Ever since Mahatma Gandhi transformed the art of living frugally into high fashion and the last word in being politically correct, austerity has exercised an iron grip over public discourse. Khadi, a Gandhi topi and faux poverty have become the standard tools for political brands and personalities to make a marketing statement. It’s a different matter that the whole thing had descended into a farce and an epitome of double standards before the latest brouhaha over austerity hit the media headlines. So you had the Prime Minister of India counseling captains of India Inc. to practice austerity in these tough times. Even before India Inc. could praise or protest, we were given delicious details about how two cabinet ministers of this ‘austere’ government were living it up in five star hotels. One minister even created a storm about flying ‘cattle’ class. The Indian politician knows that profligacy and austerity are like yin and yang.
And he has mastered the art of being brazenly profligate even while conveying an impression that he swears by Gandhian austerity. Of course, Indian culture and civilisation have always held austerity and simple living in high esteem. So politicians practice austerity; even when they know that the voters know it is all a farce. In these austere times, it has been revealed that the Chief Minister and his cabinet colleagues in Pudduchery (Pondicherry) spent Rs.3.8 million in six months on ‘tea and snacks’. Take that!
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
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IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
IIPM Related Links
IIPM ISBE Programmes
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri
Ever since Mahatma Gandhi transformed the art of living frugally into high fashion and the last word in being politically correct, austerity has exercised an iron grip over public discourse. Khadi, a Gandhi topi and faux poverty have become the standard tools for political brands and personalities to make a marketing statement. It’s a different matter that the whole thing had descended into a farce and an epitome of double standards before the latest brouhaha over austerity hit the media headlines. So you had the Prime Minister of India counseling captains of India Inc. to practice austerity in these tough times. Even before India Inc. could praise or protest, we were given delicious details about how two cabinet ministers of this ‘austere’ government were living it up in five star hotels. One minister even created a storm about flying ‘cattle’ class. The Indian politician knows that profligacy and austerity are like yin and yang.
And he has mastered the art of being brazenly profligate even while conveying an impression that he swears by Gandhian austerity. Of course, Indian culture and civilisation have always held austerity and simple living in high esteem. So politicians practice austerity; even when they know that the voters know it is all a farce. In these austere times, it has been revealed that the Chief Minister and his cabinet colleagues in Pudduchery (Pondicherry) spent Rs.3.8 million in six months on ‘tea and snacks’. Take that!
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
IIPM Related Links
IIPM ISBE Programmes
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri
